Appliances last in the planned economy, mainly rely on traditional distribution channels of state-owned
Sell , A large state-owned supply and marketing network formed appliances sales channels. Since the late 80’s, coastal areas began to import through some illegal channels inward original home appliances, some of which go through the normal procedures in the post-sales through the traditional formal channels, while the rest are training horses since the first private home appliance dealers.
* Appliance dealer major components: 80 years? Mid-90s: Most of the original employees of state-owned units, in which supply and marketing cooperatives, delivery of five, mostly in department stores. In part by contract or take over the management of enterprise restructuring state-owned assets to private enterprises gradually; part of the original unit of procurement staff, because they have control over the information and gather a certain amount of money, began an independent distribution appliances; a small number of other public sector employees, according to * its own social relations, and with operating electric appliances.
90 — mid-late 90’s: This stage is a period of rapid development of household appliances, a large number of home appliances become the brightest stars on the market, there are home entertainment appliances
TV , DVD players and stereos, kitchen appliances living there gas range, water heater, electric rice praise, with the rapid expansion of household appliance market, dealers are also with the rapidly growing ranks up. This time to enter the ranks of home appliance dealers, in addition to some of the appliances
Service Practitioners, the original home appliance manufacturer sales staff, the majority do not have anything to do with the original appliances. A great piece appliance dealers at this stage is gradually forming, and formed its own market competitiveness and the main product structure.
90 — the late 21st century: With the appliance market matures, the threshold is pushed up into the upper end of the century, the beginning of this century, during this period as part of dealers into the appliance industry has a large cross many varieties of capital characteristics, the other one is a new strategy re-specialization
Service Small dealers, more serious polarization. Mainly by the large number of small distributors the original sales of home appliances manufacturers laid off employees or enterprises constituted, they or independent business, or attract investment joint venture, or with the original host company or unit of resources, to become a force in home appliances market. Large capital and more capital for local business, because changes in the traditional retail transformation franchisees; part of the scale for the local private capital, in consideration of the investment in a fixed area, but into the appliance industry sales.
* Appliance sales channel distribution pattern classification:
An agent and regional agent system: general to provincial municipalities, prefecture-level administrative divisions as a unit, exclusive products in the local market development, channel management,
Advertisement Advocacy and service work. Exclusive distribution cooperative system: general to ground level, county level or regional, county and city government units for the market segmentation, production company accredited personnel or the establishment of long-stay completely attached to the offices of manufacturing enterprises, branches carry out various types of auxiliary work, dealers responsible for logistics, fund flow and local assistance in the work.
Manufacturers to sell the company: production enterprises linked to the name of the actual contributors are distributors to the form of independent legal person, general manufacturing enterprises in the management and monitoring only, not to participate in the distribution of profits.
Regional exclusive distribution system, combined with the directly managed retail: manufacturers directly focused on the retail market, management and operation, including financial and logistics arrangements, as another sense, the retail dealer as well as a logistics and distribution within the jurisdiction centers and markets, products services exist.
Dealer system over the region: refers to producers in a certain range of options than the wholesale market, business agent and distributor of their products, improve the depth and breadth of distribution.
Large chain of super regional retail co-operation: a chain of large supermarkets and large-scale distributors or manufacturers of strategic cooperation, relying on the power of large chain sales ability to complete tasks and major sales distribution plan.