Household Appliances Industry, Dealers Are What Kind Of Person? – Home Appliances, Home Appliances

Appliances last in the planned economy, mainly rely on traditional distribution channels of state-owned
Sell , A large state-owned supply and marketing network formed appliances sales channels. Since the late 80’s, coastal areas began to import through some illegal channels inward original home appliances, some of which go through the normal procedures in the post-sales through the traditional formal channels, while the rest are training horses since the first private home appliance dealers.

* Appliance dealer major components: 80 years? Mid-90s: Most of the original employees of state-owned units, in which supply and marketing cooperatives, delivery of five, mostly in department stores. In part by contract or take over the management of enterprise restructuring state-owned assets to private enterprises gradually; part of the original unit of procurement staff, because they have control over the information and gather a certain amount of money, began an independent distribution appliances; a small number of other public sector employees, according to * its own social relations, and with operating electric appliances.

90 — mid-late 90’s: This stage is a period of rapid development of household appliances, a large number of home appliances become the brightest stars on the market, there are home entertainment appliances

TV , DVD players and stereos, kitchen appliances living there gas range, water heater, electric rice praise, with the rapid expansion of household appliance market, dealers are also with the rapidly growing ranks up. This time to enter the ranks of home appliance dealers, in addition to some of the appliances

Service Practitioners, the original home appliance manufacturer sales staff, the majority do not have anything to do with the original appliances. A great piece appliance dealers at this stage is gradually forming, and formed its own market competitiveness and the main product structure.

90 — the late 21st century: With the appliance market matures, the threshold is pushed up into the upper end of the century, the beginning of this century, during this period as part of dealers into the appliance industry has a large cross many varieties of capital characteristics, the other one is a new strategy re-specialization

Service Small dealers, more serious polarization. Mainly by the large number of small distributors the original sales of home appliances manufacturers laid off employees or enterprises constituted, they or independent business, or attract investment joint venture, or with the original host company or unit of resources, to become a force in home appliances market. Large capital and more capital for local business, because changes in the traditional retail transformation franchisees; part of the scale for the local private capital, in consideration of the investment in a fixed area, but into the appliance industry sales.

* Appliance sales channel distribution pattern classification:
An agent and regional agent system: general to provincial municipalities, prefecture-level administrative divisions as a unit, exclusive products in the local market development, channel management,

Advertisement Advocacy and service work. Exclusive distribution cooperative system: general to ground level, county level or regional, county and city government units for the market segmentation, production company accredited personnel or the establishment of long-stay completely attached to the offices of manufacturing enterprises, branches carry out various types of auxiliary work, dealers responsible for logistics, fund flow and local assistance in the work.

Manufacturers to sell the company: production enterprises linked to the name of the actual contributors are distributors to the form of independent legal person, general manufacturing enterprises in the management and monitoring only, not to participate in the distribution of profits.

Regional exclusive distribution system, combined with the directly managed retail: manufacturers directly focused on the retail market, management and operation, including financial and logistics arrangements, as another sense, the retail dealer as well as a logistics and distribution within the jurisdiction centers and markets, products services exist.

Dealer system over the region: refers to producers in a certain range of options than the wholesale market, business agent and distributor of their products, improve the depth and breadth of distribution.

Large chain of super regional retail co-operation: a chain of large supermarkets and large-scale distributors or manufacturers of strategic cooperation, relying on the power of large chain sales ability to complete tasks and major sales distribution plan.

Small Home Appliances Fair Zhongshan Huangpu buyers know – small appliances, Europa, home appliances – home appliances industry

Organized this fair, over thousands of customers, buyers to participate, many exhibitors affected by this time, the show will fall next year will have a great response.

By the HC Home Appliances Network and Zhongshan Huang Pu Town People’s Government jointly hosted the 2009 Spring

Zhongshan small appliances Fair , On March 20, 2009?? 22 Huang Pu in Zhongshan City, the International Exhibition Center grand opening, HC home network for the whole show on this report.

  View More Fair 09 Zhongshan small appliances compelling content, please click>>

  During the exhibition, business leaders, corporate representatives, guest host on behalf of HC Home Network studio talk about their feelings about participating in this exhibition. The following businesses, Huangpu Town, Zhongshan City, chairman of the Federation Huang Xiaodong,

Guangdong Europa Electrical Ltd Fang Zhiming, general manager of HC Yu Zhiguo home network interview:

Host 2: you friends, Good morning! It is 2009, Zhongshan

Small appliances Fair day, early morning today invited businesses, Huangpu Town, Zhongshan City Federation President Mr. Huang Xiaodong, Guangdong Europa Electric Co., Ltd. Mr. Fang Zhiming, general manager of HC Yu Zhiguo home network. First we ask, Zhongshan City, the town as a home appliance, an industrial base, should be the venue of many similar

Appliance World Expo Will you read our small home appliances trade fair after what impression the show before, what is the difference?

Huang Xiaodong: Zhongshan City is to do a lot of show, many of the Convention Center, I read HC network appliance exhibition held in Huangpu, I’d say it is not the same, I think it is exhibiting characteristics more than 300 companies which, in itself, Huangpu Town, we are only over 30, I think this matter from another point of view, then it is reflected in this exhibition is the first exhibitors of viability, is also a most appliance manufacturers the one. Its success lies not only is a representative of a certain town, but a South concentrated appliance manufacturing industry on behalf of exhibitors, so I think this is very successful, is different from other exhibitions inside our city an the same side.

Host 2: You think that HC network and previously held the show What is the difference, the direction of the company’s business or to attract buyers have any help?

Huang Xiaodong: I have been yesterday and today to see the coach, there are many popular network platform to guide customers to participating HC. Allegedly arranged over thousands of customers, buyers to attend this event. I think many of the exhibitors, this time the impact will fall next year the show will have a great response, I only worry now is not where the next exhibition.

Host 1: Do you think that large-scale trade fair will give the economic development of Huangpu Town, what a positive effect?

Huang Xiaodong: I think first of all exhibitors Yehao, buyers Yehao, Huangpu know, this I think is first. Because I think, after all, a small town, Huangpu, especially through this exhibition, there are so many exhibitors, there are so many buyers to Huangpu, Huangpu at least he knew, and he came after Huang Pu , that the Huang Pu on a central appliance industry.

Shunde Ye Hao, Zhongshan north of both mean our small home appliances manufacturing base, hopes to develop the platform, Huangpu appliances enable them regarded this as the most important annual event.

Moderator 1: equivalent to the role of a business base, I would like to ask why you want to launch this exhibition, Huangpu Town, then? Any particular reason?

Yu Zhiguo: should be around the cluster, Huang Pu has a large industrial area, basically covering?? We all know, this appliance has slowly spread throughout the PRD, to people around the Huangpu Town where, precisely such a good government and Exhibition Centre, very modern, so we share the same views here.

Host 2: Europa HC with us is a good friend for many years, is also a leading enterprise, you are participating in this show what kind of impression?

Fang Zhiming: Huang Pu also do a lot of small household electrical appliances exhibition, but generally speaking, combined with our trade development center that one, the platform application of this piece of the show by this time, I believe, will also Our home appliance enterprises, have not participated in exhibition next greater impact.